SENSES AT EASE – NEW TATUUM COLLECTION

Conscious and responsible fashion – with respect for tradition, with the future in mind.

The new TATUUM SENSES AT EASE campaign is a nod to conscious fashion, where quality, durability and comfort count. The collection based on timeless cuts and natural, body-friendly materials proves that fashion can be both attractive and responsible.

In the conversation about the longevity of clothes and a conscious approach to fashion, people directly related to the industry and the area of ​​sustainable development took the floor: Paweł Kapłon – CEO and owner of the brand, Ewa Polkowska and Ewelina Antonowicz – founders of the Sustainable Fashion Institute, Zuzanna Krzątała – Sustainability Office of Vogue, Mariusz Jakubowski – model and student, as well as Head Designer Sustainability at TATUUM – Nuria Bordas. Together they emphasize that truly responsible fashion is the one that stays with us for years.

“Responsible fashion is in our blood. We are uncompromisingly faithful to our textile heritage of Łódź. It was on the basis of the best experiences, including Telimena in Łódź, that our production plant was established over 30 years ago, sewing for top Scandinavian brands at that time. A few years later, TATUUM brand was created.
Today, when the world of fast fashion has simply gone crazy in reducing quality, we want to say very loudly that the absolute foundation of being responsible in fashion is creating durable, i.e. quality and timeless products. Creating durable products, according to various studies, is responsible for at least 40% of the basket of activities for sustainable development.

On the one hand, we are crazy about quality, i.e. the fabrics and accessories used, construction, technology and sewing standards. On the other hand, we do not follow trends thoughtlessly. We carefully analyze them and translate them into the language of TATUUM. Fashion should be timeless, functional, comfortable, original. All this so that it lasts with our client for years. It is a more difficult path, but an incredibly rewarding one. Especially when we see that over 75% of the brand’s audience are our loyal, regular customers.” – Paweł Kapłon, CEO and owner of the TATUUM brand.

SENSES AT EASE — a collection to soothe the senses

At TATUUM, we have always understood that responsible fashion creation is primarily about collections designed to last as long as possible. The combination of high-quality materials, timeless cuts and refined details makes the collection stand out with its durability and casual style. These are clothes created with circularity in mind, which allow you to build a conscious wardrobe, minimizing the negative impact on the environment. We focus on durability, thanks to which you buy less, but better.

The collection was created from materials that minimize the impact on the environment. The fabric compositions include European linen, the cultivation of which supports soil health and biodiversity, and organic linen, free from synthetic pesticides and fertilizers. We focus on LENZING™ ECOVERO™ viscose, produced in a way that reduces the consumption of water, energy and chemicals, and organic cotton, the cultivation of which is less burdensome for the ecosystem.

“SENSES AT EASE is an important project because it proves that fashion and caring for the environment can go hand in hand. In a world that rushes, this collection reminds us of peace, harmony and more conscious choices. I chose materials that are breathable and pleasant to the touch, and at the same time less burdensome for the environment, such as European and organic linen, organic cotton and certified viscose from Lenzing.” – Nuria Bordas, Head Designer, Sustainability at TATUUM

Cuts, quality, colours – fashion in harmony with nature

The SENSES AT EASE collection is the essence of subtle elegance and natural beauty. It is dominated by casual, thoughtful cuts that provide freedom of movement and ensure the pleasure of wearing clothes. Delicate fabrics such as cotton, linen and viscose envelop the body, giving a sense of lightness and harmony. The colour scheme based on warm beiges, subtle pastels and classic earthy shades introduces peace and naturalness to everyday wardrobe. This is a capsule inspired by the idea of ​​conscious living, harmony of body and mind. The key elements of the women’s and men’s collections include airy dresses, linen sets, cotton T-shirts and viscose blouses that combine aesthetics with comfort.

“Today we set ourselves bold and ambitious goals. Within three years at the latest, we want to become the No. 1 clothing brand in Poland in the category of responsible brands and a leading European brand. We believe that we will set a standard for the entire Polish market.
As a first step, we want to take even greater responsibility for our product. That is why we decided to implement a long-life warranty program – TATUUM LongLife+, thanks to which our loyal customers, belonging to TATUUM TUUGETHER, will be able to benefit from an extended warranty and repair.

As a first step, we want to take even greater responsibility for our product. That is why we have decided to implement a long-life warranty program – TATUUM LongLife+, thanks to which our loyal customers, belonging to TATUUM TUUGETHER, will be able to benefit from an extended warranty and repair.

At the same time, I would like to inform you with great pride that we are creating the TATUUM LONGEVITY FOUNDATION. This is a project that is particularly close to me personally. At TATUUM, we have always helped. We love it. Finally, we decided to put our help into a structural foundation form. The aim of our foundation is to primarily support projects, innovations, and education in the area of ​​extending the life cycle of clothing. We are currently conducting very promising talks with the Academy of Fine Arts in Łódź and the Central Textile Museum in Łódź on the first potential projects. The foundation’s goals go much further, because we want to support projects aimed at longevity, balance and well-being in life. The official debut of the foundation, combined with providing more details, is planned for April 30th.” – Paweł Kapłon, CEO and owner of the TATUUM brand.

SENSES AT EASE collection will be available from 25.03.2025 in salons and on WW.TATUUM.COM.